Archive for the 'Viral marketing' Category

The nature of the medium has changed the tenor of the message. Two videos posted this month to YouTube show the power and potential impact of online messaging. The first is will.i.am’s inspirational probama (pro-Obama) video which has attracted millions of people with its moving subtext, great music, beautiful celebrities and grass-roots, folksy nature.
[youtube=http://www.youtube.com/watch?v=jjXyqcx-mYY]
The truly [...]

As someone who watches for trends in technology one of the many sites I frequent is Trendwatching.com. They offer a bevy of free research reports on global Trends with pithy insightful commentary and links. If your not getting their free reports or buying the paid stuff, then your missing out. Their most recent Trend Briefing [...]

This amazing bit of news was forwarded by Fred Benenson of Free Culture @ NYU. It’s amazing news and a critical development for the online music space. You can get more information at the RARA site and I’ve duplicated their message in full below without commentary:
From: Press Contact <respectartistaudience@gmail.com>
Date: Mar 31, 2007 [...]

At this weeks VON 07 conference I was accosted by a fanatic passionate Canuck Podcaster. He regaled me with tales of the Internet’s future and helpfully suggested I spend more time online; so I could better understand online communities and the changes they are likely to have on big media.
One of the many points he [...]

GooTube isnt just the domain of scantily clad women, moronic teenage antics and copyright infringement. There’s gold in them thar servers and one nugget was sent to me by the amazing Phasing on Monday. It has captured the mood/feeling of the “whats happening?” crowd and offers some insights into thinking of the “whats next!” crowd.
[youtube=http://www.youtube.com/watch?v=6gmP4nk0EOE]

Lite-Brite’s Shut-Down Beantown

That’s right folks Boston was brought to its knee’s yesterday by a number of suspicious looking devices planted all over the city. Police were called. Traffic was halted. Panic ensued, at least among panic prone politicos and Jack Bauer wanna-be ’s. Thankfully, the bomb squad was called out and blew up a number [...]

In ancient India, along the scenic Indus Valley, someone came up with a system of social control so good it survives to this day. It was called the Caste system and basically it codified the privileges reserved for the in-crowd and the drudgery dished out to everybody else. While the Caste system is no longer [...]

Sony Pictures Entertainment announced today that they were buying Grouper.com, one of the 30 plus UGC video sites attempting to unseat YouTube as the King of crap collection. The deal puts $65 million in the coffers at Grouper and CEO, Josh Felser, gets to keep his job. They say they may move the company [...]

Vlogs may never replace watching TV and newspapers may not buckle under the weight of blogs, but as the abyss of choice gets deeper, the move away from main stream media (MSM) as the primary content source will only accelerate. The collective output of erstwhile media consumers on blogs, vlogs, social bookmarking and photo [...]

There is a great game, time-sink, “work-day accelerator” that I’ve been using for the past few months to help while away the time between meetings. Its called “Just Letters” and the point is… well their really is no point. You move letters on a page and spell words or make short phrases, when you can [...]


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