Archive for the 'Viral marketing' Category
Obama and McCain battle it out on YouTube
3 Comments Published by Siddiq Bello February 11th, 2008 in GooTube, Humor, User Generated Content, Viral marketing, YouTube, great ideas, guerilla marketing, video.The nature of the medium has changed the tenor of the message. Two videos posted this month to YouTube show the power and potential impact of online messaging. The first is will.i.am’s inspirational probama (pro-Obama) video which has attracted millions of people with its moving subtext, great music, beautiful celebrities and grass-roots, folksy nature.
[youtube=http://www.youtube.com/watch?v=jjXyqcx-mYY]
The truly [...]
Trendwatching: Eco-fatigue, Gen Z and Pet-Passe the future of marketing!
2 Comments Published by Siddiq Bello November 7th, 2007 in A-List Blogs, Blinding Glimpse of the Obvious, Conjecture, Fun with PR, Futurist, Humor, Innovation, Market Research & Intelligence, Research, Research Summary, TrendSpotting, Viral marketing, a-list, great ideas, parody, social ideas, tech humor.As someone who watches for trends in technology one of the many sites I frequent is Trendwatching.com. They offer a bevy of free research reports on global Trends with pithy insightful commentary and links. If your not getting their free reports or buying the paid stuff, then your missing out. Their most recent Trend Briefing [...]
MAJOR RECORD LABELS WITHDRAW FROM RIAA
4 Comments Published by Siddiq Bello April 1st, 2007 in Apple, Broadband, Digital Music, EMI, Entertainment, Fun with PR, Groups Opposing the RIAA, IFPI, Innovation, Microsoft, Music Musings, RARA, RIAA, RIAA and Record Labels, Viral marketing, anti-drm, copyright, drm, great companies, great ideas, guerilla marketing, satire, social ideas, tech humor.This amazing bit of news was forwarded by Fred Benenson of Free Culture @ NYU. It’s amazing news and a critical development for the online music space. You can get more information at the RARA site and I’ve duplicated their message in full below without commentary:
From: Press Contact <respectartistaudience@gmail.com>
Date: Mar 31, 2007 [...]
The Two Sides of NIN
0 Comments Published by Siddiq Bello March 21st, 2007 in ARG, Blogosphere, Digital Music, Foolishness, Music Musings, NIN, Viral marketing, file sharing, guerilla marketing, last.fm, mp3, p2p.At this weeks VON 07 conference I was accosted by a fanatic passionate Canuck Podcaster. He regaled me with tales of the Internet’s future and helpfully suggested I spend more time online; so I could better understand online communities and the changes they are likely to have on big media.
One of the many points he [...]
Digital Ethnography: The Machine is using US
1 Comment Published by Siddiq Bello February 7th, 2007 in Tech 2.0, Tech Musings, TrendSpotting, User Generated Content, Viral marketing, Web 2.0, YouTube, digital ethnography, social networking, trend, video.GooTube isnt just the domain of scantily clad women, moronic teenage antics and copyright infringement. There’s gold in them thar servers and one nugget was sent to me by the amazing Phasing on Monday. It has captured the mood/feeling of the “whats happening?” crowd and offers some insights into thinking of the “whats next!” crowd.
[youtube=http://www.youtube.com/watch?v=6gmP4nk0EOE]
Homeland Security cant tell LED from IED
1 Comment Published by Siddiq Bello February 1st, 2007 in Blogosphere, Entertainment, Fox News, Humor, IDE, Viral marketing, bomb scare, boston, guerilla marketing, horrible headlines, mooninites, wingnuts.Lite-Brite’s Shut-Down Beantown
That’s right folks Boston was brought to its knee’s yesterday by a number of suspicious looking devices planted all over the city. Police were called. Traffic was halted. Panic ensued, at least among panic prone politicos and Jack Bauer wanna-be ’s. Thankfully, the bomb squad was called out and blew up a number [...]
Blog Castes: The Real Ranking of the Blogoshpere
15 Comments Published by Siddiq Bello November 7th, 2006 in A-List Bloggers, A-List Blogs, Blogosphere, Blogs and Blogging, Conjecture, Hugh MacLeod, Tech Musings, User Generated Content, Viral marketing, Vlogs, a-list, a-listers, blog rank, social ideas, social networking.In ancient India, along the scenic Indus Valley, someone came up with a system of social control so good it survives to this day. It was called the Caste system and basically it codified the privileges reserved for the in-crowd and the drudgery dished out to everybody else. While the Caste system is no longer [...]
Sony Buys Grouper, Turner Peddles Ads
0 Comments Published by Siddiq Bello August 23rd, 2006 in Broadband, Broadband-Wagon, Fun with PR, Grouper.com, Sony, Technology & Entertainment, User Generated Content, Viral marketing, Web 2.0, social networking, video.Sony Pictures Entertainment announced today that they were buying Grouper.com, one of the 30 plus UGC video sites attempting to unseat YouTube as the King of crap collection. The deal puts $65 million in the coffers at Grouper and CEO, Josh Felser, gets to keep his job. They say they may move the company [...]
5 Reasons Social Media Will Kill Broadcast
3 Comments Published by Siddiq Bello August 7th, 2006 in Blogs and Blogging, Conjecture, Entertainment, User Generated Content, Viral marketing, Vlogs, social ideas.Vlogs may never replace watching TV and newspapers may not buckle under the weight of blogs, but as the abyss of choice gets deeper, the move away from main stream media (MSM) as the primary content source will only accelerate. The collective output of erstwhile media consumers on blogs, vlogs, social bookmarking and photo [...]
Someone Keeps Stealing My Letters
2 Comments Published by Siddiq Bello June 26th, 2006 in Conjecture, Entertainment, Viral marketing, Web 2.0, social ideas, social networking.There is a great game, time-sink, “work-day accelerator” that I’ve been using for the past few months to help while away the time between meetings. Its called “Just Letters” and the point is… well their really is no point. You move letters on a page and spell words or make short phrases, when you can [...]
