Archive for the 'Long Tail' Category
Research Tuesday: Research from around the web
0 Comments Published by Siddiq Bello June 28th, 2007 in Conjecture, Gadgets, Long Tail, Market Research & Intelligence, Online TV, Quantification, Research, Research Summary, SMF, Tech Musings, Technology & Entertainment, TrendSpotting, User Generated Content, Web Resources, Zune, horrible headlines, mobile, mobile phone, social ideas, trend, video.Ok, so research Tuesday became research Wednesday Thursday.
Males Love Video Long Time
It’s been a reading week for me. Lots of great stuff to mull over and help shape ones thinking about digital media. Lets start with a report by consultancy Frank N. Magid & Associates with the irresistibly tantalizing header “80% of 18 - 24 [...]
When Pundits Attack
2 Comments Published by Siddiq Bello August 9th, 2006 in Conjecture, Long Tail, Pundit Spats.(Image from Blaugh click image for full carton including funny caption)
Somethings in this world just make sense. You dont have to be told how or why, you just intuitively feel the rightness of it. My first encounter with ice cream inside a cone shaped cookie was one such a moment, melted cheddar on tuna [...]
The Long Tail of YouTube
10 Comments Published by Siddiq Bello July 4th, 2006 in Conjecture, Long Tail, Quantification, Tech Musings, User Generated Content, Web 2.0, YouTube, social networking.(image from GapinVoid by hugh macleod)
Why is everyone is rushing to create the best walled garden for other peoples stuff? From their random musings, to their pictures and videos, it seems that everyone has bought into the idea that if you collect enough UGC (Unlikely to Generate Cash) a business will magically appear. The alchemist [...]
Surprisingly Media Companies Fear Chasing Tail
2 Comments Published by Siddiq Bello February 14th, 2006.
I’m thinking of a buzzword (well actually a phrase). Its mention may inspire some of your peers and strike fear in the hearts of others. This phrase could be used to bring the excitement of Conker to a larger audience or profitably shine a spotlight on the thrill of Chess boxing. It’s a word that could be used to vilify the backward ways of luddite media elitists, bent on aggregating mass audiences with homogenized content or laud the visionary action of online retailers willing to sell anything in a desperate (but valiant) effort to stay in business.The phrase I’m thinking of is the Long Tail. That’s right, it has gone from being a mere buzzword used to spice up executive presentations, to a fully capitalized noun (big L, big T). Yet it remains a poorly understood concept by either its many excited fans or its few detractors.
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