Archive for the 'horrible headlines' Category

Hats off to Amber McCracken, who knows how to write a press release headline. This top notch PR Flack for the National Womens Health Resource Center managed to write a headline that was so good, it jumped off the page, grabbed my eyeballs and forced them to scan a 12 page executive summary of something [...]

Ok, so research Tuesday became research Wednesday Thursday.
Males Love Video Long Time
It’s been a reading week for me. Lots of great stuff to mull over and help shape ones thinking about digital media. Lets start with a report by consultancy Frank N. Magid & Associates with the irresistibly tantalizing header “80% of 18 - 24 [...]

Lite-Brite’s Shut-Down Beantown

That’s right folks Boston was brought to its knee’s yesterday by a number of suspicious looking devices planted all over the city. Police were called. Traffic was halted. Panic ensued, at least among panic prone politicos and Jack Bauer wanna-be ’s. Thankfully, the bomb squad was called out and blew up a number [...]

When was the last time some obscure Indian government agency commanded mention in a bunch of major news outlets? Could their thoughts on innovation, poverty, AID’s, violence or abortion be worthy of the worlds attention? Of course not. The bit of news from the Indian Council of Medical Research that caught the attention of [...]


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