Technobabble: The Language of Web 2.0
Published by admin August 5th, 2008 in Advertising 2.0.
This is part of the presentation I gave in Chicago, it started off the sessions and was intended to give people an understanding of the terms, phrases and language of Web 2.0 pundits and users. In a strange twist, all the audio from this session was lost and so the presentation is sans audio.
The story on the first two slides is that those words were literally something I heard during the Start-up Riot here in atlanta. I use that as an example of both the extreme nerdiness of which I am sometimes a part as well as how every much the language of Web 2.0 has moved beyond MBA speak. The point I try and drive home with these slides is that you need to know the lingo to be a part of the game and you need to understand the lingo to play it. I no longer include The Long Tail in presentations because it is so hard to convey the idea, the controversies and rebuttals without either spending 10 minutes on it or getting uber geeky and referring to power laws.
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