Auto makers reducing spending and switching to digital
Published by admin July 29th, 2008 in Advertising 2.0, advertising.
With gas prices through the roof and sales of gas guzzlers in free fall it really shouldnt come as a surprise that the big auto makers are readjusting plans and making changes. Besides blue-collar layoffs and office cut-backs, it seems that even the folks on Madison avenue may also have to worry a bit as auto-makers shift their spending to Digital or reduce spending altogether.
A couple of days ago Ad Age ran a story about Ford taking $20 million off the table as it reduced it’s ad spending from $300 million to only $100 million due to the free fall in truck sales. Another article that caught my eye, also on Ad Age, highlighted that GM has shifted close to 25% of its advertising from traditional platforms to digital media venues. Thats everything from SEO strategies to CRM implementations slated to get a 25% chunk of GM’s multi-billion dollar ad largess.
If you’re a traditional advertising agency this is the point where you get to quaking in your boots and if you’re a digital shop, my resume is up-to-date and ready to send.
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