Changes Is Good

In a release put this morning Apple acknowledged the much rumored link between AppleTV and YouTube. The release stressed that while AppleTV + YouTube was cool iPhone + YouTube is killer. As the Apple’s marketing machine gears up for next weeks launch of the iPhone I wonder what other announcements are in store. From the 8 hour battery life to YouTube connectivity, Apple seems to have a series of high wow factor announcements up its sleeves.

Read the Apple YouTube press release after the jump:

CUPERTINO, Calif., June 20 /PRNewswire-FirstCall/ — Apple(R) today announced that iPhone(TM) users will be able to enjoy YouTube’s originally-created content on their iPhones when they begin shipping on June 29. A new Apple-designed application on iPhone will wirelessly stream YouTube’s content to iPhone over Wi-Fi or EDGE networks and play it on iPhone’s stunning 3.5 inch display.

In addition, Apple announced that YouTube is now live on Apple TV(TM). Users can download the free software update using Apple TV’s built-in software update feature, and then easily navigate through YouTube’s familiar video browsing categories or search for specific videos. YouTube members can also log-in to their YouTube accounts on Apple TV to view and save their favorite videos.

“iPhone delivers the best YouTube mobile experience by far,” said Steve Jobs, Apple’s CEO. “Now users can enjoy YouTube wherever they are-on their iPhone, on their Mac or on a widescreen TV in their living room with Apple TV.”

To achieve higher video quality and longer battery life on mobile devices, YouTube has begun encoding their videos in the advanced H.264 format, and iPhone will be the first mobile device to use the H.264-encoded videos. Over 10,000 videos will be available on June 29, and YouTube will be adding more each week until their full catalog of videos is available in the H.264 format this fall.

The combination of H.264-encoded videos plus iPhone’s built-in Wi-Fi networking, stunning 3.5 inch display, and custom YouTube application with its multi-touch user interface results in the best YouTube experience on any mobile device.

Pricing & Availability

iPhone will include the built-in Apple-designed YouTube application when it is available in the US on June 29, 2007 in a 4GB model for $499 (US) and an 8GB model for $599 (US). iPhone will be sold in the US through Apple’s retail and online stores, and through AT&T’s retail stores.

Apple TV users can download the free software update using Apple TV’s built-in software update feature.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and will enter the mobile phone market this year with its revolutionary iPhone.

(C) 2007 Apple Inc. All rights reserved. Apple, the Apple logo, Mac, Mac OS, Macintosh, iPhone and Apple TV are trademarks of Apple. Other company and product names may be trademarks of their respective owners.