Pricing Digital Music: An academic perspective
Published by Siddiq Bello April 25th, 2007 in Digital Music, Digital downloading, Market Research & Intelligence, Quantification, Research, Research Summary, Survey, academics, anti-drm, file sharing, monetization, mp3, p2p monetization, p2p research, pricing, quantifiction.
Trolling SSRN I came across another academic report destroying much of the FUD put out by the RIAA in their attempt to criminalize digital downloads. Like all good academic studies it has a cumbersome and wordy title, The Analog Hole and the Price of Music: An Empirical Study, which belies the rather simple text contained within.
The report starts off with an exploration of the analog hole , which frankly isnt that interesting but then goes into how the analog hole will effect the pricing of digital music. They set off to answer two questions: Do consumers perceive a difference between analog hole copies and the originals? Kinda. At what price would they be willing to sacrifice some quality? Twenty-five cents. The sample size is pretty small for the survey, only 66 respondents, but the findings are really interesting. Read the full report here and check out the abstract here:
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