Media Exec’s: Start-ups and User Generated Content Are Eating our Lunch at Changes Is Good

Media Exec’s: Start-ups and User Generated Content Are Eating our Lunch

Published by Siddiq Bello April 18th, 2007 in Consultant bashing, User Generated Content, social media.

Came across a great post on the Future of News blog, about a survey conducted by close talkers over at Accenture consulting. The annual survey, entitled Beyond the Hype: How Content and Technology Are Redefining Media, is given to “110 of the worlds most influential media executives”. Of the many interesting tidbits in the report the thing that has the press abuzz is that more then 57% of the exec’s believed that user generated content was one of the biggest challenges to their business. Another was their inability to adapt to the changing environments in which they found themselves. To quote the report:

Although large companies will be well-positioned here (having the depth of resources and financial framework needed), smaller more dynamic businesses may be the ones to watch.

You can read the full AccentureÂ article here or you can check out the summary on the Acccenture site.
http://www.acenture.com/Global/About_Accenture/Business_Events/By_Industry/Communications/gcf07_redefining_media.htm

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