YouTube Up TV Down
Published by Siddiq Bello November 27th, 2006 in IPTV, Online TV, Quantification, Research, Research Summary, Tech 2.0, TrendSpotting, Web Stats, YouTube, bbc, trend.
Great post over at Mashable on this BBC report claiming that 43% of Brits who watch video via the net or mobile devices watch less TV. Now thats a big scary number but the fine print is that this group represents only 9% of the British population. Of course thats the only bit of good news if your a TV broadcaster. The rest of the article goes on to point out that the group most likely to watch now and in the future is the 16-24 set (28%). The very group most attractive to advertisers, despite the fact that they’ve got no spending power.
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